Citroën - Reino de Citro
HELP CHOOSE THE WINNER OF THE “REINO DE CITRO”! The kingdom needs a new king, and only one car can ascend to the Citroën podium. There were eight teams that competed in this battle, and they depended on the participation of the brand's fans in the social networks to win. A real game happened. Each comment, like, share decided who would be the winner. The whole kingdom was engaged, and battles took place on Facebook, Instagram and Twitter.
AGENCY: BETC-Havas / CREATIVE DIRECTION: celio salles / ART DIRECTION: renan monteiro, cristian firmino / COPYWRITING: leonardo belquiman / PLANNING: marcos muniz, denis paulo / ILLUSTRATION: peu
Symbol / Each car had a Family Crest

Example of a battle that happened on Facebook / 54k likes, 873 shares

WINNER / The inhabitants gather in the capital of the kingdom to revere the new winner car: Survolt